Multi-Touch Attribution That Actually Works
Linear and Markov modeling of the full funnel customer journey with real-time tracking
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Complete Customer Journey Visualization
Track every touchpoint from first impression to conversion and beyond
Advanced Attribution Models
Choose the right model for your business
Linear Attribution
Equal credit to all touchpoints in the customer journey. Best for understanding the full customer experience and identifying assist channels.
- • Long sales cycles
- • Complex B2B journeys
- • Brand awareness campaigns
Markov Chain
Probabilistic model that considers the sequence and transition between touchpoints. Most accurate for understanding true channel contribution.
- • E-commerce optimization
- • Performance marketing
- • Budget reallocation
Real-time Attribution Tracking
Live attribution data as it happens
Live Data Processing
Attribution updates in real-time as new touchpoints and conversions occur. No more waiting for batch processing or daily reports.
Campaign Optimization
Adjust campaigns mid-flight based on real attribution data. See which touchpoints are driving conversions and optimize accordingly.
Cross-Device Tracking
Track customers across devices and platforms for complete journey visibility. Understand how mobile, desktop, and offline touchpoints work together.